Music's Effect on Advertising

SOURCE: Trend Hunter

•  Economic Principle: People generally respond to incentives in predictable ways.
•  General Question: How is music used in advertisements to offer incentives to people?
•  Sub-questions: 

1. What effect does music have over the general public? 
2.  What role does popular music play in modern day advertisements? 
3.  What incentives do music advertisements offer? 
4.  What role does product placement hold in music lyrics?

• Resources:

1. Visual Communications Guy
2. Pop Music
3. Science of Sound
4. Volumes