SYNTHESIZING RESEARCH ON SNOWBOARDING

SOURCE: Vancouver Is Awesome

The economic principle I researched was People generally respond to incentives in predictable ways. 

 My overall research question was How does the snowboarding industry market to their customers? Overall, I found that the snowboarding industry either markets through innovation, reputation, or design.

 I found that the two major ways in which snowboarding as a brand markets to their customers is through innovation, reputation and design quality. For innovation, snowboard companies such as Burton focus on developing new products that are superior. For example, they developed a new type of snowboard binding that reduces overall strap in time. They are called step on bindings, and they require a certain type of boot to use. Snowboarding brands also market to their customers through their own reputation. A company that demonstrates this idea is DC. DC is known for their snowboarding boots quality and durability. When someone thinks about new snowboard boots, they think DC. 

Snowboarding also markets to their customers through cool and intricate designs. Companies that focus on design almost always focus on creating T-Shirts and other apparel also. Volcom tends to focus on snowboarding accessories, instead of producing actual boards. Overall, snowboard companies have a couple of major marketing techniques.