Constant Contact

The economic principle I’m exploring is: Institutions are the “rules of the game” that influence choices.

 My research question to help me study the economic principle is What makes international soccer teams successful? How does FIFA ensure that teams are treated equally? 

 The article published on Johan Cruyff Institute titled “FIFA presents its plan 2.0: the future of football” demonstrates this econ
omic principle by showing the improvements the organization, and the increase in the involvement of women.

 First, the goal the FIFA wants to further dive into is expansion. They want to “increase overall participation in football from 45% to 60% of the world population, at all levels (players, coaches, referees and fans).” This would ultimately be beneficial to FIFA as their name would be able to travel further and faster. This would allow for the organization to gain more support and followers which could lead to more sponsorships and endorsements. This plan has been names FIFA 2.0 as it plans to restore confidence in the group and build a future that includes the sport to a higher extent.

 Second, the involvement of women in the sport is a market that has not yet reached its full potential. FIFA wants to increase their involvement in the World Cup. “We need to increase the World Cup to 40 teams and give eight more countries the opportunity to participate in FIFA’s number one tournament and, at the same time, give many more countries the chance to compete in the qualifying stages in a stronger way.” This would be very beneficial to the sport because it would help the younger generations to find their spot in life. I think that this is a great idea. Women’s soccer has brought up so many influential players that are found as models already and this can be continued through their program.

 In my next blog post I will research the question: How has the popularity of the sport grown and what were the influences?